Thursday, 15 March 2012

Crit


Crit Boards Brief 1 - Papa Loko

Needs to sell the brand more, explain the brand as people may not get the papa loko voodoo relation. Instead of doing a promotional package with gimmicks I should concentrate on the brand experience and an area like a bar or pop up bar or events. Concentrating on the experience ie, colours scheme, mood, music, glasses. etc.

Brief 3 - Ocean Giants

Need to spread info over more pages rather than 2 double page spreads. Should consider splitting the brief into magazine supplements rather than a whole book. Could do this in 3 chapters like episodes or just for specific animals.

Brief 4 - Quentin Tarantino

Should explore packaging rather than just a DVD case. Get more character from each of the films. Ie. A paper bag for pulp fiction with Big Kahuna Burger on it.

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