Big Logo

Mount Gay Rum painted their logo on their distillery which I think is cool. I may try something similar with the Papa Loko Distillery.

Bottle Shots

Looking at different ways to shoot bottles. I will experiment with birds eye view shot but I think the classic front on, maybe a little looking up at the bottle will be a winner.

Emblems

I think that Papa Loko would benefit from a emblem like design for the bottle with all the information with in the emblem. Here are some work union emblems which are rather cool which I may take elements from. Like warping type to the shape its in.

Haitian Butterflies

Butterflies known only from Haiti include Calisto pauli, Calisto woodsi and Calisto thomasi

Looking at types of butterflies only known in Haiti.

Notting Hill Carnival

Notting Hill Carnival may be a good place to promote Papa Loko as it is very similar to the carnivals they have in the Caribbean.

Papa Loko look

Different elements within all of these designs I think would suit the Papa Loko look. The hand rendered B&W feel. Crests and also logos applied straight onto the bottle rather than a label.

Skeletons

Skulls & bones are often linked to Voodoo, I want to steer away from cliches of Voodoo but I think a skull is a powerful image so if used subtly it could work well. Above are some examples of clever and subtle ways to represent skeletons.

Kraken

Really well designed alcohol bottle, with a good brand made thought the illustration black and white bottle and the innovative double handle bottle.

 

Packaging

I think think the simple thin label on this bourbon works well.

The box with belly band looks good and something similar could be used in my project.

Japanese Spirits

Some examples of extra packaging for alcohol. The boxes make the bottle seem more special and bespoke.

Authentic Caribbean Rum

There is a company that authenticates Caribbean rums which will make my packaging more genuine. http://www.truerum.com

Dipping process

Was looking into wax sealing as part of the packaging for Papa Loko rum. Makers Mark is famous for its drippy red wax bottle seal. Found a informative website to show the processes that go into the production of the bourbon. Quote below is the technique to get the perfect wax seal. There are 4 sealers who individually seal every makers mark bottle made.

"Bottles are dipped upside down for 4 seconds in the red cauldron and brought up to the side before they are quickly spun around a few times to create the trademark tendrils of wax that drip down the sides."

Bottles

I thought that the OOLA logo placed on the actual glass bottle was an interesting way to brand the bottles across the range.

Labels

I think the card label going over the top of these bottles is a good way to label the bottles in a different way.

Proof & Volume Alcohol

I wanted to find out what the proof no. meant in relation to the alcohol volume. I found this which explains it.


The proof number is twice the percentage of the alcohol content measured by volume at a temperature of 60 °F (15.5 °C). Therefore "80 proof" is 40% alcohol by volume (most of the other 60% is water), and pure alcohol would be "200 proof". 

Whiskey Tasters

Interesting use of black and white in this packaging. I think the wax tops work really well.

Cork Screw

This is an innovative (and violent) cork screw but these sort of extra things really make a product stand out.

PAPA LOKO

Papa Loko is the first Houngan.  He is the father of all Houngans and Mambos, and highly respected by all.  It is he who confers the asson, the sacred rattle of the Vodou priesthood.  He is the guardian of the peristyle, quite naturally being the premiere Houngan himself.  Salutes to Loko are of the most complex and beautiful giving him all respect.

Loko is extremely strict when it comes to tradition. 

 

Sometimes, when things are being executed correctly, Papa Loko will appear in possession not extremely content.  He can be harsh when he sees things are not being done properly.  He cannot tolerate injustice and quick to punish those who have done the wrong.  He is master of ceremonies and always has the appropriate answer to any question.  He is known as a just judge and is often called in to make decisions when something is being disputed.

 

He is a master leaf doctor and knows all of their properties for both healing and magic, good or ill.  If a particular case or illness is extremely difficult, Loko is called by Houngans and Mambos to prescribe the cure.  He passes much of his knowledge about leaves to Houngans and Mambos, thus we have many of the secrets of herbs for both healing and magic.  It is often said that Loko is the wind or like the wind.  Thus he is able to hear anything he so desires.  He is associated with the beautiful butterfly and no secret is unknown to him. 

 

Papa Loko & Papa Legba

Loco (Loko) is the aspect of Legba that is the master of the hounfort, and he represents medicine and the healing arts. He is often invoked to help with healing and to protect against black magic.

The spirit of vegetation and the guardian of sanctuaries. Mainly associated with trees. He gives healing properties to leaves; the god of healing and patron of the herbs doctors who always invoke him before undertaking a treatment. Offerings are placed in straw bags which are then hung in its branches. He is only recognizable by the pipe smoked by his servant and the stick which he carries in his hand. His favorite colors are red and white. Animals that are most likely to be offered to this god are black or white goats or russet colored oxen. Portrayed in the form of a butterfly, Loco has extensive knowledge of pharmaceutical uses of herbs. It is said that houngans and mambos receive their knowledge from Loco. He is known for his good judgment; often during conflicts he is called in to be judge. He is known for his intolerance of injustice. It has been said that he transforms into the wind and listens to people without them knowing he is there. Loco has many wives and girlfriends who are young and good-looking all over the country wherever there is vegetation. He is the personification of the trees he is so closely associated with. Loco is compared to an invisible houngan with authority over all the sanctuaries in Haiti. The worship of Loco is much like the worship of trees-mainly the Ceiba. The Ceiba tree is the Antillean silk-cotton tree and the tallest species in Haiti. Offerings to it are put in straw bags and hung from the branches. It is hard to distinguish Loco when he has mounted someone since he is the personification of plants. Loco is also a messenger loa and communication loa, but his main duties are the vegetation in the woods and forests. He also watches over the agricultural tools the peasants use in their every day activities. The voodoo physician priests worship him, getting their knowledge from him.

Legba is the most powerful of all the loa. He represents the sun and is the guardian of the gate between the material world and the spiritual plan where the loa reside. All rituals, no matter what their purposes, open with an invocation to Legba, the loa of the gate. Without Legba's permission, no other loa may cross from the astral plane to the material one. Because no loa can pass to the material world without Legba's permissions, only he can permit communication between practitioners of vodou and the loa. The houngan invokes Legba by sprinkling rum on the ground in his honor, tracing his vévé on the ground, and chanting. Due to his wisdom and vast knowledge of the past and future, Legba is often consulted in times of crisis. Legba's symbol is the cross, his color is black, and he is represented in the hounfort by the poteau-mitan and by a sacred tree near the hounfort. He is often associated with the Christian figures, Saint Peter and Christ. His sacrifice is animal bones and marrow, particularly of roosters and goats.


Old man who guards the crossroads. He is the origin of life, so he must be saluted each time a service or any other activity with the loa will begin. Legba controls the crossing over from one world to the other. He is the contact between the worlds of the spirit and of flesh. He can deliver messages of gods in human language and interpret their will. He is the god of destiny and is also the intermediary between human beings and divine gods. Legba is one of the most important loa in Haitian voodoo. He is the first loa to be called in a service, so that he can open the gates to the spirit world and let them communicate with other loa. No loa dares show itself without Legba's permission. Whoever has offended him finds himself unable to address his loa and is deprived of their protection. He is the origin and the male prototype of voodoo. Voodooists believe that if Legba grants their wishes, they can contact the forces of the universe. He is guardian of voodoo temples, courtyards, plantations, and crossroads. He protects the home. If you are going on a trip, it is believed that you pray to Legba for protection from harm and a safe return home. As "Master of Crossroads" he is the god of every parting of the way-a favorite haunt of evil spirits and propitious to magic devices; and it is at crossroads that he receives the homage of sorcerers and presides over their incantations and spells. He is also the guardian of the poto mitan-the center post-a post in the center of the peristyle regarded as a thoroughfare of the spirits. The poto-mitan is an extremely sacred object. Legba walks in his bare feet because he is in constant contact with the earth. He is a small crooked lovable old man. Small pipe with little tobacco, a little food in his macoute sack. Sours on his body. His pitiful appearance has earned him the nickname of Legba of the Broken Foot but conceals the terrific strength which becomes apparent in the violence of possession induced by him. Because of his politeness and caring nature he is greeted as Papa Legba. He is a much loved loa. His favorite foods are vegetables, meat and tubules grilled on a fire. These foods will be offered to him so that he will open the gates. His symbol is the sun and all that is good. His sacred day is Tuesday. His favorite tree is the medicinier-bebi. When he mounts someone the person's limbs are twisted and horrible to see. The crutch is the symbol of Legba. The outward appearance of Legba hides a very powerful interior. Legba is the symbol of the sun, of daylight of things positive. Legba controls the cardinal points of the crossroads. The interpreter to the gods can deliver the messages of the gods in human language and interpret their will. He is the god of destiny, honored first at every ceremony, receiving first offerings. He is represented by a wooden or iron phallus mounted in a little mound of earth in front of every house. Legba is also known to hold the "key of the spiritual world," and for this reason is identified with the Christian St. Peter. Legba's colors are green, rose and red.


http://bhrealms.tripod.com/encindex.html

Design Style

Think the design style I would like to approach the rum brief will be similar to these three pieces. The complex vectors on black, and the black and white gradients and textures on the bats and t-shirt.