Test portrait shoot

Colour Photos



B+W Photos
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Camera and settings:

Light positioning:

Computer software:

Light positioning:

Camera and light set up details:

Test Showcase Shoot

We wanted to experiment with the show case pages photography.

RUM Galour

Got my self a bottle of rum which has a better shape to work with rather than my original bottle. 

Layout Ideas

Was experimenting on layout Ideas and also categorisation. The pages aren't in the right order. There would be showcase pages of all the niches with in graphic design, ie, typography, branding, illustration etc. A collection of everyones work would be hung up on the wall (Similar to the image i used below, but no picture frames.) Each catatory would be given a colour, then the colour would be used in the individual showcase pages to subtly represent what kind of designers they are.
 

Labels

Experimenting in how the label may work on the bottle. 

Bottle

I found and purchased this bottle which I may use for the rum. The glass top isn't great but I could always design my own stopper.

Rum Label

Some experimentation with label designs. I decided on 'Genuine Voodoo Spirit as tag line.

Tag Line

I was thinking about adding a tag line that mentioned 'Voodoo'. Because Papa Loko is a Voudon spirit and rum is also a spirit I thought of using 'voodoo spirit' which has a double meaning. Here are some words that could tie the line together.

Logo Type

Since changing the 'K' in the logo the curved 'A's don't look right. I made them flat at the top to fix it.

Proof & Volume Alcohol

I wanted to find out what the proof no. meant in relation to the alcohol volume. I found this which explains it.


The proof number is twice the percentage of the alcohol content measured by volume at a temperature of 60 °F (15.5 °C). Therefore "80 proof" is 40% alcohol by volume (most of the other 60% is water), and pure alcohol would be "200 proof". 

Smokey water

I made this shape, then I added 'Papa Loko'. I thought the K in the type face looked awful so I changed it and also tried the type in white with a black circle. This style is reminiscent to the design style I looked at earlier. Seen HERE

Logo / Type

Experimenting with different type faces for the Papa Loko Logo. I think the light sans serif will work well for this brief.

Papa Loko

I have decided to call the Rum ' Papa Loko Rum' this is influenced from the Haitian religion Voodoo and particularly the Voodoo spirit or Iwa, Papa Loko. Through research I have gathered lots of things that could be used to make the rum a visually exciting brand. Top left are things that are associated with Papa Loko

Whiskey Tasters

Interesting use of black and white in this packaging. I think the wax tops work really well.

Cork Screw

This is an innovative (and violent) cork screw but these sort of extra things really make a product stand out.

Fin Colour

Different Variations of colour for the fin. Client likes the top one best.

Clouds and Time

Client wanted more detail on the hour glass so I added the slats down the side which they usually have. Also thought I could fill up some of the negative space with clouds.

Clouds and new hour glass together.

Red Sea

Added all the info on the back cover, legal stuff etc. Spoke to the client and they are ADAMANT on the red sea which I don't think looks as god but hay ho, life of a designer I guess. Still deciding on type for the song titles, some different Ideas shown below.

FACE

Finally changed the face. It took me a long time to make her not look like Michael Jackson. But the end result looks better than a blank face.

Illustration Style.

Some illustration that I will take elements from to create the Ep cover.

PAPA LOKO

Papa Loko is the first Houngan.  He is the father of all Houngans and Mambos, and highly respected by all.  It is he who confers the asson, the sacred rattle of the Vodou priesthood.  He is the guardian of the peristyle, quite naturally being the premiere Houngan himself.  Salutes to Loko are of the most complex and beautiful giving him all respect.

Loko is extremely strict when it comes to tradition. 

 

Sometimes, when things are being executed correctly, Papa Loko will appear in possession not extremely content.  He can be harsh when he sees things are not being done properly.  He cannot tolerate injustice and quick to punish those who have done the wrong.  He is master of ceremonies and always has the appropriate answer to any question.  He is known as a just judge and is often called in to make decisions when something is being disputed.

 

He is a master leaf doctor and knows all of their properties for both healing and magic, good or ill.  If a particular case or illness is extremely difficult, Loko is called by Houngans and Mambos to prescribe the cure.  He passes much of his knowledge about leaves to Houngans and Mambos, thus we have many of the secrets of herbs for both healing and magic.  It is often said that Loko is the wind or like the wind.  Thus he is able to hear anything he so desires.  He is associated with the beautiful butterfly and no secret is unknown to him. 

 

back cover

Illustration

Logo

THe client didn't want drop shadow and wanted type less weighty. 

Initial Sketches

 Vectored logo, with added detail on Y decender.

 Same logo inverted,